Låt oss gå tillbaka till 2008. En solig morgon i Sverige tog den blivande Smartshake-grundaren Mikael Bergström en shaker, fyllde den med mjölk och proteinpulver och gick ut till sin bil.
Som en upptagen man var han van vid att ha bråttom, och vissa dagar hann han helt enkelt inte med mer än en flytande frukost. Men när han började skaka sin shaker bakom ratten flög locket av – och han blev täckt av proteinblandning. Inte det bästa sättet att starta dagen på, men den här historien fick ett annorlunda slut.
Som tur var nöjde sig inte Mikael med att bara torka upp och gå vidare. Han började tänka. Om det hände honom, måste det ha hänt många andra också. Han föreställde sig en ny generation av läcksäkra shakers, tillverkade av högkvalitativa material. Sedan lade han till revolutionerande funktioner, som avtagbara förvaringsfack, för att slippa röran med att blanda sina drycker från en massa små plastpåsar. Och det var så Smartshake föddes.
Så, ett stort tack till den gamla shakern med det usla locket – tack för inspirationen!
Since 2009, we have offered athletes and gym users a leak-proof, non-toxic way to carry and prepare protein powders and shakes.
Through constant research and innovation, our company and product range has now developed to answer the needs of anyone living an active lifestyle. Today, as well as a shaker cup, our users carry their Smartshake as a lunch box, water bottle, snack box, coffee cup or whatever they can think of. Smartshake has evolved from the gym to become a great lifestyle accessory for every occasion. The only limit is your imagination.
Now available in a wide range of models, sizes, and vibrant colors. Smartshake is your ideal companion throughout the day. Just keep it by your side, and it will make your life so much easier whether you’re working, training, exploring or relaxing. Smartshake is a natural fit with today’s booming Athleisure trend, but coming from a Swedish tradition of innovation and user-centric design ensures we will never be a fad. Now available in more than 90 countries, we have quickly become one of the world’s premier shaker brands. And our journey has just begun.
Smartshake a part of Smartgroup
Smartgroup Leading the way with innovation
Smartgroup was founded by Mikael Bergström in 2009. Today, Smartgroup is a family owned company, run together with over 1300 backers who believe in our future success. Under two brands, Smartshake and Herobility, Smartgroup has sold over 23 million products all over the world. Our core principles continue to be innovation, design and Swedish quality.
Smartgroup is represented in 90 different countries, with headquarters in Sweden and warehouses on four different continents:
- Västerås, Sweden
- Los Angeles, USA
- Budapest, Hungary
- Ningbo, China
Mikael revolutionized the fitness industry when he started Smartshake in 2009, Today, Smartgroups goal is to do the exact same thing with Herobility, and make the world’s smartest, best and safest products for babies.
Herobility
Herobility is a global company in the baby industry focusing on innovation, design and sustainability. The idea was born back in 2013, when founder and CEO Mikael Bergström was expecting his second son, and discovered that baby bottles all looked the same as they did 7 years before. Then, when he and his wife were expecting their daughter Alva, development really got underway. The goal was to give Alva the best possible products, that were safe, comfortable and easy to use. In February 2017, Herobility was officially launched, and quickly became a success!
Shakersky
Discover Shakersky. The newest addition to our private label lineup. Proudly made in the EU, this shaker cup combines simplicity and quality at an affordable price. Its sleek design includes classic features like a silent mixer net and leak-proof screw-on cap and lid. Available in three sizes.
