Torniamo al 2008. In una luminosa mattina svedese, Mikael Bergström, futuro fondatore di Smartshake, prese uno shaker, lo riempì di latte e proteine in polvere e salì in macchina.
Mikael era un uomo sempre impegnato, abituato ad andare di fretta, e alcuni giorni non aveva tempo per altro che una colazione liquida. Mentre agitava la sua tazza guidando, il coperchio saltò via e si ritrovò ricoperto di una poltiglia proteica. Non il miglior modo di iniziare la giornata, ma questa storia ha un finale diverso.
Per fortuna, Mikael non si limitò a ripulire e proseguire la giornata. Cominciò a riflettere. Se era successo a lui, doveva essere capitato anche a molti altri. Immaginò una nuova generazione di shaker a prova di perdite, realizzati con materiali di alta qualità. Poi aggiunse caratteristiche rivoluzionarie, come scomparti per riporre gli integratori, per eliminare il caos di mischiare bevande da sacchetti di plastica sparsi. E così nacque Smartshake.
Quindi, un brindisi al vecchio shaker con il coperchio scadente: grazie per l’ispirazione!
Since 2009, we have offered athletes and gym users a leak-proof, non-toxic way to carry and prepare protein powders and shakes.
Through constant research and innovation, our company and product range has now developed to answer the needs of anyone living an active lifestyle. Today, as well as a shaker cup, our users carry their Smartshake as a lunch box, water bottle, snack box, coffee cup or whatever they can think of. Smartshake has evolved from the gym to become a great lifestyle accessory for every occasion. The only limit is your imagination.
Now available in a wide range of models, sizes, and vibrant colors. Smartshake is your ideal companion throughout the day. Just keep it by your side, and it will make your life so much easier whether you’re working, training, exploring or relaxing. Smartshake is a natural fit with today’s booming Athleisure trend, but coming from a Swedish tradition of innovation and user-centric design ensures we will never be a fad. Now available in more than 90 countries, we have quickly become one of the world’s premier shaker brands. And our journey has just begun.
Smartshake a part of Smartgroup
Smartgroup Leading the way with innovation
Smartgroup was founded by Mikael Bergström in 2009. Today, Smartgroup is a family owned company, run together with over 1300 backers who believe in our future success. Under two brands, Smartshake and Herobility, Smartgroup has sold over 23 million products all over the world. Our core principles continue to be innovation, design and Swedish quality.
Smartgroup is represented in 90 different countries, with headquarters in Sweden and warehouses on four different continents:
- Västerås, Sweden
- Los Angeles, USA
- Budapest, Hungary
- Ningbo, China
Mikael revolutionized the fitness industry when he started Smartshake in 2009, Today, Smartgroups goal is to do the exact same thing with Herobility, and make the world’s smartest, best and safest products for babies.
Herobility
Herobility is a global company in the baby industry focusing on innovation, design and sustainability. The idea was born back in 2013, when founder and CEO Mikael Bergström was expecting his second son, and discovered that baby bottles all looked the same as they did 7 years before. Then, when he and his wife were expecting their daughter Alva, development really got underway. The goal was to give Alva the best possible products, that were safe, comfortable and easy to use. In February 2017, Herobility was officially launched, and quickly became a success!
Shakersky
Discover Shakersky. The newest addition to our private label lineup. Proudly made in the EU, this shaker cup combines simplicity and quality at an affordable price. Its sleek design includes classic features like a silent mixer net and leak-proof screw-on cap and lid. Available in three sizes.
